AIPC 2015 Boston: Engagement!
One of the most important issues in both the convention centre and overall Meetings Industry today is how to build value from hosted events that includes not just revenues but also the benefits associated with better engagement with local business, professional and academic communities.
But while this has a growing priority for a number of years there has only been limited success in translating it into tangible and measureable programs and reflecting it in destination positioning in most parts of the world.
AIPC’s 2015 Annual Conference in Boston will therefore incorporate this aspect of centre planning and programming as a major focus, illustrating the principles and opportunities from both a specific centre perspective as well the broader principles driving the agendas of these key community groups.
Boston 2015: Meet the Keynotes
Professor Greg Clark is an as experienced conference moderator and Senior Fellow, ULI Europe, and Chairman, OECD Forum on Local Development and Investment Strategies. He is an advisor, advocate, and mentor for cities, business, and investment and works with leadership in global cities, global firms, global institutions, and at global gatherings.
He regularly chairs summits and congresses on development issues and acts as a moderator for leadership forums and boards. He is currently a moderator of the World Mayors Forum, The Moscow Urban Forum, and The Asia Pacific Cities Summit. He has led more than 100 summits and events for INREV, ANREV, JP Morgan, Grosvenor, ICSC, IEDC, ULI, OECD, World Bank, UN, The FT, The EIB, MIPIM, LSE, Brookings Institution, and The EU Council.
Trained as an Economist, Social and Political Scientist, City & Regional Planner at Cambridge University, UK and Columbia University, NYC, he is a Harkness Fellow and author of ten books and numerous reports and papers on cities, investment, and development issues. He is also Chairman of the Business of Cities Ltd, an intelligence and strategy group based in London, UK, that observes/reports on global trends and changes in cities, leadership, and development, and has won various international prizes for his work.
Greg will be addressing the question of how major cities are evolving and what that means in terms of a changing role for their convention centres and industries.
Johannes will be addressing the ways in which changing travel patterns are influencing liveability in key cities and how these lessons may apply to future thinking about convention centres and their impacts and interactions with their respective communities.
A futurist, facilitator and marketing strategist, Chris holds a Masters degree in Studies of the Future and has married his marketing expertise with futures methodologies to help a wide variety of countries, cities and communities create development strategies, marketing plans, and brands that shape their future. As President of Resonance Consultancy, Chris leads a team that has completed more than 100 research, strategy, and branding projects for destinations around the world.
Chris is a member of the Project for Public Spaces Placemaking Leadership Council and he frequently speaks on place branding to organizations such as the Urban Land Institute, CEO’s for Cities, Destination Marketing Association International and the International Downtowns Association. He is also a frequent speaker and commentator on tourism and leisure trends for leading publications such as The Wall Street Journal, The Economist, Bloomberg, The Globe & Mail and Worth magazine.
In 2013, Chris was recognized as the “Place Branding Thought Leader of the Year” at the World Sense of Place Summit for his work and contribution to developing place branding methodology.
He will be addressing the issues of how centres can achieve better alignment with other components of their respective city “brand” in order to better respond to current market conditions.
Johannes Novy is an urbanist and professor for planning theory at the Brandenburgische Technische Universität Cottbus-Senftenberg. He studied Urban Planning and Urban Studies in Germany, Italy and the United States and finished his education with a PhD in Urban Planning from Columbia University, New York, in 2011. Johannes is an associate member of the Berlin-based Center for Metropolitan Studies (CMS), (co-)coordinates "UrbanLab+", an international network of higher education institutions in the fields of architecture, urban planning and design, and regularly publishes in both academic and mainstream publications on issues related urban and planning theory, urban (development) politics, as well as contemporary patterns of urban tourism and leisure consumption.